Today’s post in our successful campus media campaigns series explores how Live Nation Entertainment is reaching tens of thousands of students with compelling messaging, creating awareness and driving event attendance. Learn how campus advertising can create awareness and drive action for your program or organization.

Almost eighty percent of small businesses use social media to connect with their customers. And with good reason! Nearly 5 billion people access social platforms regularly, and that number continues to increase. As we discussed previously, emerging media is an important component of successful university advertising. This post continues our exploration of the social media habits of college students...

To advertise to students effectively, you must understand how they consume content of all types. This post continues our exploration of the social media habits of college students by platform. Learn whether or not Snapchat ads are worth the investment.

While campus marketing is primarily a traditional media endeavor, digital media has an important part to play in creating a successful campaign. Join us as we continue to explore the social media habits of college students by platform, this time focusing on Facebook.