Today’s post in our successful campus media campaigns series explores how Rutgers Business School reaches tens of thousands of college students every day with compelling and informative recruitment messaging, driving program awareness to meet admissions goals. Learn how campus advertising can do the same for your organization.

Although typical college students spend a large part of each day on smartphones and laptops, they’re also out and about more than many other demographic groups. Whether they’re walking to and from class, riding the bus to work or flying home for a quick visit, they’re often on the go. As a result, transit advertising is a particularly effective part of any traditional campus media campaign. Read on...

Digital marketing has become increasingly commonplace. The majority of adults use Facebook, YouTube and Google. Search and display ads proliferate. But although these platforms are used by the vast majority of young adults, they spend significant time in other virtual venues. Want to advertise to students using emerging media? Learn how to use Snapchat strategically.

Today’s post in our successful media campaigns series explores how the Baltimore County Department of Health and Human Services created awareness and drove engagement through multiple advertising forays. Learn how integrated and digital media campaigns can do the same for your organization.