College newspaper advertising offers unique advantages. Incorporate this traditional campus media tactic into your marketing campaign and achieve surprising results.

Today’s post in our successful campus media campaigns series explores how the University of Southern California’s Institute for Addiction Science reached tens of thousands of college students with compelling messaging, driving program awareness and student recruitment. Learn how campus advertising can do the same for your program or organization.

We know how important advertising to college students is. But we also know the inherent difficulties. Most young adults don’t watch broadcast TV, listen to terrestrial radio or subscribe to cable. They’ve been taught to be skeptical of advertising and are well acquainted with the use of ad blockers. Include emerging media platforms like Discord in your marketing campaign to reach these lucrative and...

Today’s post in our successful campus media campaigns series explores how YWCA McLean County reached over twenty thousand students, driving awareness of an essential public program. Learn how campus advertising can do the same for you.