Younger generations are seeking opportunities for connection - moments that they can discover and share. The majority believe that participating in events helps them connect better with their friends, communities and the world at large. Promoting your organization or brand at campus events is an excellent way to reach young adult audiences. Add tabling to your traditional campus media tactics this...

Traditional advertising methods alone are no longer enough to maintain competitiveness in the media and marketing space. Incorporating emerging media into campus marketing campaigns is a highly effective tactic. Advertise on audio streaming platforms to extend your reach and maximize your ROI.

Today’s post in our successful campus media campaigns series explores how SeaWorld reached tens of thousands of local college students with compelling messaging, driving event awareness and attendance. Learn how campus advertising can do the same for your program or event.

Although you may not think of LinkedIn as an emerging media platform, its influence continues to grow. As college students begin to look for internships and career opportunities, it becomes an important part of their online world. Learn the most effective ways to advertise to students on LinkedIn.